India being the biggest market of smartphones, has helped many brands reach its customers easily and cost effectively. With BOGO offers on food, deals on electronics and discounts on clothing just an unlock away, advertising market in India is disrupting. However, this graph shows the expenditure on advertisement across various media and what was the total household reach. It is quiet interesting today that how once can modify its marketing strategy by looking at its target audience digital inclusion.
Source: MMA Global Report